Broken Coast Radio (BCR) is a new, Moncton-based Web-based radio station that stems from a young man’s dreams and passions to unite the East Coast through music and collaboration. Its mission is to build infrastructure and support systems for the very talented, yet extremely diverse Atlantic Canadian music scene.

Broken Coast Radio will serve the local, regional, and provincial business and music communities with an ‘East Coast touch’.

In 2010, its CEO, Adam Gould came runner-up for the coveted Greater Moncton Chamber of Commerce’s “Young Entrepreneur of the Year Excellence Award”, which has propelled Broken Coast to new heights and is quickly becoming a powerhouse brand name in Greater Moncton.

Broken Coast Radio will provide a significant level of musical distinctiveness and enhance the musical diversity available to listeners in this market, which is currently served by predominantly mainstream commercial music formats.

Broken Coast Radio will also step in to provide much needed infrastructure to the local music industry, offering a significant level of local and regional artist’s music being selected and showcased on a daily basis in the same rotation as “the hits”. Currently, with its accessibility to Broken Coast Media Group’s resources network and neighboring partner, Tri Media Atlantic’s recording studios, BCR can produce and provide the following services in-house:

• Script Writing
• Jingles Production (catchy songs for ad campaigns)
• Content Development
• Live-to-air web broadcasting
• On-air ads production
• Custom ads packages to fit any budget
• Website ads
• Marketing advice & direction

Broken Coast Radio would be the first “Triple A” radio station in Atlantic Canada, and only the fourth in Canada. It proposes to serve the Greater Moncton area with an Adult Alternative Album (Triple A) music format. Although the Triple A music format is well established in some U.S. radio markets, it represents a relatively new commercial format in Canada. The Triple A music format is musically diverse and incorporates a number of programming elements associated with the progressive FM music formats of the 1970s and 1980s. Some of the features of the music format are: a broad mix of musical genres that may include pop, rock, urban, acoustic-based and funk music to name a few; a larger weekly music playlist than offered on most current mainstream commercial formats; a higher number of distinct musical selections per week; a lower repeat factor; less emphasis on chart-driven hit music.

One of the distinguishing characteristics of this music format is its flexibility to draw on a broad range of musical genres – embracing musical diversity…

….uniting the Broken Coast.